Make Your Speaking Engagements More Social Savvy

Businesswoman giving presentation at podium

If part of your job as a subject matter expert is public speaking and you put a ton of effort into creating a presentation, why not take it to the next level? Make it more social friendly.

You should be getting the most impact from your time and your company’s investment. Here’s how.

Get Ready

Once you are confirmed as a speaker, go to the event web site and find the registration URL and the event hashtag. Confirm the date, time and room number for your session. It’s always great to have this kind of detail handy when you use social media at the event.

Before the Event

A week or a few days before your presentation at an industry event you can start building some anticipation (and help fill the seats!). Post the event registration URL on your LinkedIn page and let your connections know when and where you are presenting. People in your circles with common interests will appreciate a heads up.

A simple tweet with “Looking forward to…” and the event hashtag really helps let people on Twitter know you will be there. Some of your Twitter followers attending the event may want to catch your session or help give your session a plug.

Creating the Speaker Presentation

Here are a few things you can do to make your presentation slides more social friendly.

  1. Put your Twitter handle on your presentation’s cover slide, right after your name and job title.
  2. Make it easy for your audience to Tweet. Add short, tweetable sound bites to your slides that audience members can quickly absorb and send out on their social networks. If you have catchy phrases like “IT is the business” they will more likely re-tweeted during and after his presentations. You can even make the titles of your slides tweetable!
  3. Display a Twitter hashtag for the topic of your presentation on your final slide, such as #AdvancedAnalytics. It should be a hashtag conversation you follow and participate in regularly.
  4. Lastly, tell the audience where they can find you and more information. List your social media or relevant community links prominently at the end of your presentation.

At the Event

Here are a few things you can do at the event to be more involved in social media.

  1. Remember you are there to network too. Monitor the event hashtag and retweet some of your fellow presenters or other influencers talking about your topic. Often people will reciprocate.
  2. Ask someone you are traveling with to capture and tweet a photo of your presenting, along with an @mention of you, your topic and the event hashtag. Just don’t overdo it.
  3. From Twitter, you probably get notifications of people tweeting about your presentation – give them at Retweet with a Thanks comment immediately after your presentation. Don’t miss this opportunity to engage and build good will.
  4. Give a few shout outs with @mentions of other presenters for good sessions you attend. People will appreciate some pointers to other experts and information.
  5. Take a few shots of the event venue or the city. It’s good to send a picture or just a simple tweet saying something like “Had a great time at…” at the end of the event.

After the Event

The conversation doesn’t end when you reach that slide at the end with your company’s logo – it’s just getting started! Go to the event hashtag daily for the next few days and retweet some interesting things from the event. Also continue to check out the presentation topic hashtag (e.g., #AdvancedAnalytics) that you put on your slide and retweet some people and share links to any press articles about your presentation or the topic using the event hashtag.

Consider posting a public-version of your slides on SlideShare, using the event name and info about your topic as tags when you post it. You can save your slides as a PDF and post to your LinkedIn profile too.

Get Connected

And lastly, take that pile of business cards you got at the event and find the people you really liked engaging with in person and connect with them on LinkedIn. If they have their twitter handle on their business card, consider following them. Usually, if it was mutual, they follow you back or accept your request to connect.

These are a few ways for you to leverage your speaking engagements to build your network and use social media to increase your level of influence in your industry!From Twitter, you probably get notifications of people tweeting about your presentation – give them at Retweet with a Thanks comment immediately after your presentation.

Don’t miss this opportunity to engage and build good will.

 

Taking a More Zen Approach to the New Year

Japan new year

Happy New Year! We all say it and sometimes we toast to it, but often it’s just like another day.

This year, I decided to use the “new year” to really gear up for 2015. But how? I wasn’t sure – making big resolutions last throughout the year can be pretty tough. I needed a way to ease into it and something that would work for me.

Before the holidays my teenage daughter wanted to build a loft in her bedroom, using some storage space we had. I agreed, because I had no clue what was stored away in that space anyway. It ended up being boxes of gifts we had received when we moved from Japan, Singapore and Indonesia. Some items like the Japanese zabuton (large floor pillows) were over 20 years old. With my daughter peering in the boxes, I couldn’t really argue that the stuff in this space was useful or serving our family. But some of it had some good memories. I’m going to get the zabuton cushions recovered and use them in our family room. Other stuff – it was time to let go of. Continue reading

Setting a Deliberate Path to Principal Engineer

Establishing a technical career path

I ran into Cathy Spence (@cw_spence) at the Intel IT Leader’s Summit in San Jose. She mentioned she had just found out she was promoted to Professional Engineer. I realized I didn’t know much about the process or what that really means, so I interviewed her recently after everything was announced. Here’s our conversation.

Tell me about what you do at Intel.

I have two jobs.  First, I’m the Hosting Portfolio enterprise architect and my domain expertise is in Cloud Computing.  One area where I go deep is in Platform-as-a-Service (PaaS) where I am the technical domain owner and have overseen the path to production. In short, I provide direction on how Intel IT can use the cloud to better run Intel’s business. Continue reading

Fast-forwarding IT Careers with Social Media

Fast-forward IT Social

I have been encouraging all Intel IT employees to get on social media (internal and external) for a few years and really embrace mobility (i.e., start by downloading the Intel IT Business Review mobile app for the IT industry intel.com/IIBR). And I am so happy to see so many of my peers in IT now on Twitter or LinkedIn — and blogging on our internal collaboration platform and our external community. 

But it’s 2014 and there are still a lot of people “on the fence” — watching and waiting, but not quite jumping in. Here’s what I am learning about shifting the fence sitters.

It’s about the Benefits 

One thing that seemed to help was collaborating with my peer in Intel IT Training to create an online training series, “The Benefits of Being Social.”  The 5-part courses cover both internal and external social media platforms typically used by IT people (including LinkedIn, Twitter, HootSuite, and Jive). The first portion of the course reviews the benefits to the employee and to the company.

Each of the Benefits of Being Social courses walks through getting set up and creating your profile, how to follow and just lurk for a while, how to comment on things others post, and then how to post your own ideas or share useful information and start to really engage. It’s quite methodical – you do these same actions for each platform. Online training is great because people can go at their own pace. Continue reading

Igniting Social Communities of Women Leaders

Young business woman in social network

Originally posted April, 2014  on Women’s Center for Leadership

For Women’s Center for Leadership (WCL), we are, at our core, all about community. Our mission is about our members.

 WCL is a consortium of professional women joined in developing leadership skills, sharing knowledge and building community in the Pacific Northwest.

I’ve been a member of WCL for about 10 years. My participation has evolved: from sporadically catching a monthly breakfast event at first, then attending more regularly as my daughter got older and could do more to get herself ready for school, and ultimately joining the WCL Board of Directors. I think many of our members have times when they are active, and times when they have to check out for a while to attend to other things. Many just do their best to stay in touch, even if it’s only reading the email updates and checking out a blog or two.  Having to make tradeoffs like this is just part of the reality for a lot of professional women.

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On Humble Confidence

Depositphotos_31410177_humbconfidence

This blog is more of a short story about a leadership lesson I learned.

One summer when I was in college, I came home and took Thermodynamics at a community college. When I had some free time so I helped my mom by taking my grandfather, her dad, on his errands. One day when I picked him up, I had my Thermo textbook on the front seat. He went to get in and put the book on his lap. As I drove, he thumbed through it, then closed the book, looked up and said, “Kelli, I really like you because you are smart but you don’t show it.” Hmmm, was that a compliment? Oh yeah, it was. You see, my grandfather was a machinist who never went to college, but he was naturally smart at math. I know this is where my mom and I got our aptitudes for math. He knew it too.

Then he went on, “When I worked in the shop, I would get plans from the engineers. Sometimes they’d be wrong. You know I could figure it myself, so I knew if those numbers were wrong. I would go back to them, but they didn’t want to hear it from me. I was only a machinist.” I stopped the car at our first errand and my grandfather looked over at me and said, “I am so proud you are studying these books and going to be an engineer. Just never act like those fellas.”

I didn’t realize it at the time, but he was urging me to be competent but not arrogant or too full of pride. He wanted me to act with humble confidence.

Over the years, I have realized that my grandfather gave me some really solid leadership advice. We all know leaders need to be competent and confident. But a leader who is that and also humble, is more human, more approachable and maybe even more respected.

Pride makes us artificial and humility makes us real.  -Thomas Merton

A humble leader listens because they can learn from others and they also own up to their mistakes (unlike those arrogant engineers my grandfather had to deal with).  This is the kind of leader that inspires me. The kind of leader I aspire to be.  And I think my grandfather would approve.

Time to Reinvent Yourself for 2014

reinvent yourself

It’s the end of the year in a few days.  Just before I went out on holiday break I finished documenting my accomplishments for the past year. I actually like taking some time before the New Year to take stock – not just of my own work, but also of the broader landscape. A friend forwarded me this timely blog, “2013 was a lost year for tech” by Christopher Mims. His assessment of the tech industry is that it was a dud in 2013. Whether you believe things are really this bad or not, it’s still a pretty good wake up call for those of us in tech who want to continue to do amazing things with technology.

And with any wake up call, some sort of change on the part of companies and individuals alike is required. Change is a funny thing. It is hard, and the less you embrace it and the more you resist making the minor transitions in your work (or any part of your life), the harder it gets to make the really big, important changes.

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