IT Social Heroes for Employee Social Activation

Young businessman acting like a super hero and tearing his shirt

Originally posted June 27, 2013 on intel.com

In my blog, “Why Intel IT Experts Should Use Social Media” <LINK> I mentioned that I was working on a pilot program is called “IT Social Heroes.”

The goal of IT Social Heroes is to help our busy IT SMEs (subject matter experts) build solid peer relationships and increase their social authority (and that of Intel IT… and Intel) within the IT industry. We wanted the Intel IT SMEs to build social authority by:

  • Building equity in their name plus their area of expertise (by using a unique key equity term (KET)).
  • Improving the SME’s search-ability (SEO for higher Google Rank) over time.
  • Growing social influence (i.e., Klout/Kred score, # of followers & connections)

The pilot started with a few Intel IT SMEs in December 2012. For each SME, we did an assessment (to establish a baseline) and then advised each of them, creating a game plan of focused actions and metrics. We provided metrics to help quantify the value of time and effort they put in — and the impact when they slacked off the plan.

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Short Cut to Get Intel IT employees on Social Media

Concept vector graphic- social network of colorful people icons(

Originally posted July 13, 2012 on intel.com

This week our CIO Kim Stevenson (@kimsstevenson) posted her first public blog in the Intel Open Port IT Community stating her intent to build a social IT organization at Intel. This totally flipped my job on its head and I couldn’t be happier.

My job as the social media manager for Intel IT has to share best practices http://www.intel.com/IT from Intel IT experts with the industry and to help our top IT experts blog in our community.  In that priority order.  Sharing the best practices, it’s really straightforward, programmatic social distribution – it’s not rocket science. I tweet from our handle @IntelITS, post content on Slideshare and Scribd.

The second part, the helping our top IT experts blog is actually the trickier part. That is, until Kim’s blog, which clearly provides the leadership direction (and hopefully the motivation) to our org. The part where she says, “Being a new CIO, I made a commitment to myself that I would be a part of the 10% [of social CIOs] and bring many IT professionals along with me.”  So when you CIO’s goal is bigger than just getting the top 10-20 experts blogging, you’ve got to short cut your process and re-examine your approach.

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