Igniting Social Communities of Women Leaders

Young business woman in social network

Originally posted April, 2014  on Women’s Center for Leadership

For Women’s Center for Leadership (WCL), we are, at our core, all about community. Our mission is about our members.

 WCL is a consortium of professional women joined in developing leadership skills, sharing knowledge and building community in the Pacific Northwest.

I’ve been a member of WCL for about 10 years. My participation has evolved: from sporadically catching a monthly breakfast event at first, then attending more regularly as my daughter got older and could do more to get herself ready for school, and ultimately joining the WCL Board of Directors. I think many of our members have times when they are active, and times when they have to check out for a while to attend to other things. Many just do their best to stay in touch, even if it’s only reading the email updates and checking out a blog or two.  Having to make tradeoffs like this is just part of the reality for a lot of professional women.

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IT Social Heroes for Employee Social Activation

Young businessman acting like a super hero and tearing his shirt

Originally posted June 27, 2013 on intel.com

In my blog, “Why Intel IT Experts Should Use Social Media” <LINK> I mentioned that I was working on a pilot program is called “IT Social Heroes.”

The goal of IT Social Heroes is to help our busy IT SMEs (subject matter experts) build solid peer relationships and increase their social authority (and that of Intel IT… and Intel) within the IT industry. We wanted the Intel IT SMEs to build social authority by:

  • Building equity in their name plus their area of expertise (by using a unique key equity term (KET)).
  • Improving the SME’s search-ability (SEO for higher Google Rank) over time.
  • Growing social influence (i.e., Klout/Kred score, # of followers & connections)

The pilot started with a few Intel IT SMEs in December 2012. For each SME, we did an assessment (to establish a baseline) and then advised each of them, creating a game plan of focused actions and metrics. We provided metrics to help quantify the value of time and effort they put in — and the impact when they slacked off the plan.

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