If part of your job as a subject matter expert is public speaking and you put a ton of effort into creating a presentation, why not take it to the next level? Make it more social friendly.
You should be getting the most impact from your time and your company’s investment. Here’s how.
Once you are confirmed as a speaker, go to the event web site and find the registration URL and the event hashtag. Confirm the date, time and room number for your session. It’s always great to have this kind of detail handy when you use social media at the event.
Before the Event
A week or a few days before your presentation at an industry event you can start building some anticipation (and help fill the seats!). Post the event registration URL on your LinkedIn page and let your connections know when and where you are presenting. People in your circles with common interests will appreciate a heads up.
A simple tweet with “Looking forward to…” and the event hashtag really helps let people on Twitter know you will be there. Some of your Twitter followers attending the event may want to catch your session or help give your session a plug.
Creating the Speaker Presentation
Here are a few things you can do to make your presentation slides more social friendly.
- Put your Twitter handle on your presentation’s cover slide, right after your name and job title.
- Make it easy for your audience to Tweet. Add short, tweetable sound bites to your slides that audience members can quickly absorb and send out on their social networks. If you have catchy phrases like “IT is the business” they will more likely re-tweeted during and after his presentations. You can even make the titles of your slides tweetable!
- Display a Twitter hashtag for the topic of your presentation on your final slide, such as #AdvancedAnalytics. It should be a hashtag conversation you follow and participate in regularly.
- Lastly, tell the audience where they can find you and more information. List your social media or relevant community links prominently at the end of your presentation.
At the Event
Here are a few things you can do at the event to be more involved in social media.
- Remember you are there to network too. Monitor the event hashtag and retweet some of your fellow presenters or other influencers talking about your topic. Often people will reciprocate.
- Ask someone you are traveling with to capture and tweet a photo of your presenting, along with an @mention of you, your topic and the event hashtag. Just don’t overdo it.
- From Twitter, you probably get notifications of people tweeting about your presentation – give them at Retweet with a Thanks comment immediately after your presentation. Don’t miss this opportunity to engage and build good will.
- Give a few shout outs with @mentions of other presenters for good sessions you attend. People will appreciate some pointers to other experts and information.
- Take a few shots of the event venue or the city. It’s good to send a picture or just a simple tweet saying something like “Had a great time at…” at the end of the event.
After the Event
The conversation doesn’t end when you reach that slide at the end with your company’s logo – it’s just getting started! Go to the event hashtag daily for the next few days and retweet some interesting things from the event. Also continue to check out the presentation topic hashtag (e.g., #AdvancedAnalytics) that you put on your slide and retweet some people and share links to any press articles about your presentation or the topic using the event hashtag.
Consider posting a public-version of your slides on SlideShare, using the event name and info about your topic as tags when you post it. You can save your slides as a PDF and post to your LinkedIn profile too.
And lastly, take that pile of business cards you got at the event and find the people you really liked engaging with in person and connect with them on LinkedIn. If they have their twitter handle on their business card, consider following them. Usually, if it was mutual, they follow you back or accept your request to connect.
These are a few ways for you to leverage your speaking engagements to build your network and use social media to increase your level of influence in your industry!From Twitter, you probably get notifications of people tweeting about your presentation – give them at Retweet with a Thanks comment immediately after your presentation.
Don’t miss this opportunity to engage and build good will.