IT Social Heroes for Employee Social Activation

Young businessman acting like a super hero and tearing his shirt

Originally posted June 27, 2013 on intel.com

In my blog, “Why Intel IT Experts Should Use Social Media” <LINK> I mentioned that I was working on a pilot program is called “IT Social Heroes.”

The goal of IT Social Heroes is to help our busy IT SMEs (subject matter experts) build solid peer relationships and increase their social authority (and that of Intel IT… and Intel) within the IT industry. We wanted the Intel IT SMEs to build social authority by:

  • Building equity in their name plus their area of expertise (by using a unique key equity term (KET)).
  • Improving the SME’s search-ability (SEO for higher Google Rank) over time.
  • Growing social influence (i.e., Klout/Kred score, # of followers & connections)

The pilot started with a few Intel IT SMEs in December 2012. For each SME, we did an assessment (to establish a baseline) and then advised each of them, creating a game plan of focused actions and metrics. We provided metrics to help quantify the value of time and effort they put in — and the impact when they slacked off the plan.

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