Working in social media really puts you are out there. People you don’t know or ones haven’t met face to face can easily draw some assumptions about you, socially speaking, by doing a quick scan of your Twitter feed or checking out your Klout score. I learned this the hard way.
I had a colleague tell me he didn’t think I could lead a social media project because he had checked my Twitter feed and basically I was irrelevant. Ouch. But I respect this person. And while the criticism was harsh, there was truth within it. I asked myself whether I was I truly irrelevant (i.e., not adding value). Or was I not doing a good job communicating the value of what I do?
Originally posted June 27, 2013 on intel.com
In my blog, “Why Intel IT Experts Should Use Social Media” <LINK> I mentioned that I was working on a pilot program is called “IT Social Heroes.”
The goal of IT Social Heroes is to help our busy IT SMEs (subject matter experts) build solid peer relationships and increase their social authority (and that of Intel IT… and Intel) within the IT industry. We wanted the Intel IT SMEs to build social authority by:
- Building equity in their name plus their area of expertise (by using a unique key equity term (KET)).
- Improving the SME’s search-ability (SEO for higher Google Rank) over time.
- Growing social influence (i.e., Klout/Kred score, # of followers & connections)
The pilot started with a few Intel IT SMEs in December 2012. For each SME, we did an assessment (to establish a baseline) and then advised each of them, creating a game plan of focused actions and metrics. We provided metrics to help quantify the value of time and effort they put in — and the impact when they slacked off the plan.
Originally posted October 17, 2012 on intel.com
In my role as the Social Media Manager for Intel IT, I talk a lot with our Intel IT Subject Matter Experts (SMEs) and other IT employees about why they should get involved in social media.
The Intel IT subject matter experts share IT best practices with our customers and the industry at large at events, customer meetings and publish white papers, videos, and blogs through the IT@Intel program – in addition to their day jobs. A lot of these men and women ask, “Why should I add social media to my already busy days and my workload?” And that’s a fair question. I make sure we discuss some of the benefits of using in social media and see if it really aligns with the IT employee’s own career goals.
Why use social media?
Being able to articulate why you want to use social media (or why you don’t) and knowing what your goal is – that’s half the battle. Most of our IT SMEs I talk with want to build their industry knowledge and share their expertise with their peers. (This is awesome, huh?)
Originally posted July 13, 2012 on intel.com
This week our CIO Kim Stevenson (@kimsstevenson) posted her first public blog in the Intel Open Port IT Community stating her intent to build a social IT organization at Intel. This totally flipped my job on its head and I couldn’t be happier.
My job as the social media manager for Intel IT has to share best practices http://www.intel.com/IT from Intel IT experts with the industry and to help our top IT experts blog in our community. In that priority order. Sharing the best practices, it’s really straightforward, programmatic social distribution – it’s not rocket science. I tweet from our handle @IntelITS, post content on Slideshare and Scribd.
The second part, the helping our top IT experts blog is actually the trickier part. That is, until Kim’s blog, which clearly provides the leadership direction (and hopefully the motivation) to our org. The part where she says, “Being a new CIO, I made a commitment to myself that I would be a part of the 10% [of social CIOs] and bring many IT professionals along with me.” So when you CIO’s goal is bigger than just getting the top 10-20 experts blogging, you’ve got to short cut your process and re-examine your approach.